"I think as designers we realize that design is a signal of intention, but it also has to occur within a world, and we have to understand that world in order to imbue our designs with inherent intelligence. So as we look back at the basic state of affairs in which we design, we in a way need to go to the primordial condition to understand the operating system, and the frame conditions of a planet. I think the exciting part of that is the good news that's there, because the news is the news of abundance and not the news of limits. And I think as our culture tortures itself now with tyrannies and concerns over limits, and fear, we can add this other dimension of abundance that is coherent, driven by the sun, and start to imagine what that would be like to share..." -- William McDonough
If you have not yet read Cradle to Cradle, please, do so now. It is an amazing and beautiful introduction to a shift in context, one that is logical and powerful. McDonough is quite a visionary, and out there, in the world, doing it. He gave a talk at TED, an ideas conference in Santa Cruz in 2005 and the other day I was sent a link to his remarkable talk... which I now share with you. See it here.
Posted by kannik at July 7, 2007 10:03 AM in Architecture, Philosophising